1. Marketing Communications
2. Strategy
3. Writing & Editing
4. Graphic Design
Marketing Communications
We will help you catch and hold your market's attention by helping you:
set clear objectives, and come up with interesting ways to meet them
create text that is meaningful and easy to understand
develop engaging, compelling design
We're a tightly knit team, and our clients often come to consider us a part of their corporate family.
This allows us to provide a level of creativity, service, and "chemistry" that other agencies can't touch.
top
Strategy
Every successful marketing effort owes its success to a good strategy and a sound concept.
We'll review your existing marketing efforts, then determine your competitive strengths and weaknesses,
what your competition is up to, and whether or not your target market is interested in what you have to offer.
Once these elements are understood we can put together an action plan. Our plans usually include
recommended marketing channels, project budgets, time lines, and other important tools.
top
Writing & Editing
The most common mistake made by marketers is a failure to be simple, clear and direct.
Complex arguments, intimidating technical terms, and long, poorly worded sentences all
conspire to drive away potential customers.
Ideaworks can cut even the most intimidating prose down to size. We can either edit
existing material to increase its appeal for a specific market or create the written
portion of your project from scratch. We also offer Spanish translation and editing.
top
Graphic Design
Our design principles can be applied to any visual presentation, whether on paper,
video, the web, an exhibit, or the side of a truck. Our talented artists will create the
most effective visual for your project and its success. Check out our
portfolio to see the quality and creativity of our designers.
Good design attracts and guides the eye of the viewer. Our talented artists will create the
most effective visual for your project using time honored design techniques: theme, color,
proportion, texture, balance, space and line.
Photography and illustration are used as appropriate to further develop your message, while respecting
the essence and integrity of your corporate personality.
top